Fichte Endl and Elmer Eyecare: Featured Retailer of the Week!
This week we are excited to spotlight Fichte Endl and Elmer Eyecare as our Featured Retailer of the Week! We spoke to Gordan Sage about his practice and how their customers are loving the Chemistrie Clips. They are located in Buffalo, NY and have some serious pride for their city! Check out our interview below!

Question 1: How long have you been in business? 

Gordan has been an optometrist for 22 years, however the practice has been in business for 15 years now. Before Gordon came onto the scene, Fichte Endl and Elmer Eyecare was strictly a refractive practice. When the partner decided to expand the practice to a general ophthalmology office, Gordon was hired to run the optical practice. 

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Question 2: What drew you into the optical business?

In his younger years, Sage played on his high school basketball team where one of his teammates, father was his optician. After high school, he joined the Marines for six years and once his service was complete, he decided he needed a career. After being interested by the work of his optometrist, he pursued optometry as his field of work. 

Question 3: How do you market the Chemistrie Clip?

At his practice, they advertise the Chemistrie Sun Lens System on their Facebook page to show the many great features of the product to their followers. Additionally, the employees at Fichte Endl and Elmer Eyecare wear Chemistrie products while at work to help promote the brand! 

Question 4: How does your business get involved in the community?

"Our business is all over the community," states Gordon. The practice enjoys getting involved at all types of local events such as 5k runs, concerts, tennis tournaments, community health fairs and local charities. Also, each month the employees from the practice give lectures on the importance of taking care of your eyes. 

Question 5: What is something fun about the town where you are located?

The people within the community LOVE their sports teams! Buffalo is home to the Buffalo Bills and the Buffalo Sabres. Buffalo sports fans are truly dedicated, die-hard fans which makes the city unique!

Question 6: What is some feedback you have received from your customers about the Chemistrie products? 

The response from the Chemistrie Clips has been outstanding in their practice! Customers love the convenience and look of the product so much, they even send in their friends to purchase a clip! by Fichte Endl and Elmer if you're in the Buffalo Area to learn more about Chemistrie and to check out the practice! 

If you are interested in becoming a featured retailer of Chemistrie, feel free to reach out to us at to learn more! 
Posted: Thursday, June 28, 2018